Back Label Branding

Amazi Foods - Renee Dunn on building a purpose-driven brand


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Welcome back to the Back Label Branding podcast! In the first *official* episode of Season 2 I'm interviewing Renee Dunn, founder of Amazi Foods. Renee started her company after leaving her job and boarding a plane to Uganda. After working on her thesis in this African country, she realized she wanted to connect the abundant resources of the region to the global market. Amazi was founded in 2016, but 2020 was a huge year of growth for the brand. Launching in Sprouts, their first national account, created headway for many changes in marketing, distribution, production, and more. In the past year, Renee's company has sourced from close to 300 farmers in Uganda, 55% of which were women, paid farmers upwards of 68% above market price, and created over 30 jobs for local youth. Amazi continues to work towards the belief of "snacking on purpose" and goes beyond just sustainable supply chains. Their mission is to close the gap between source and consumer, between consumer and source.

To learn more about Amazi Foods visit amazifoods.com or follow the brand on Instagram @amazifoods.


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Back Label BrandingBy Sydney Munteanu

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