Never Been Promoted Podcast with Thomas Helfrich

Joe Apfelbaum, CEO of Ajax Union and founder of Evvy AI, shares his wealth of knowledge on how to maximize the potential of LinkedIn for personal branding, lead generation, and business growth. Joe discusses the benefits of using AI to enhance LinkedIn engagement and shows how even small businesses can harness the power of automation without losing the human touch.

About Joe Apfelbaum

Joe Apfelbaum is a marketing expert and the CEO of Ajax Union, a digital marketing agency specializing in LinkedIn strategy. He has trained thousands of professionals on how to leverage LinkedIn effectively, helping them build relationships and grow their networks. Through his innovative AI tool, Evvy AI, Joe makes it easier for users to engage with their LinkedIn audience and create meaningful connections without relying on spammy automation tactics.

In this episode Thomas and Joe discuss:

• The Power of LinkedIn for Business
  Joe explains why LinkedIn remains one of the most powerful tools for business professionals. With over 1 billion members on the platform, LinkedIn provides a massive opportunity for networking, personal branding, and lead generation. Joe highlights the importance of being active and consistent on LinkedIn to achieve long-term results.
• AI-Driven LinkedIn Engagement
  Joe introduces Evvy AI, his innovative tool that helps users automate some aspects of LinkedIn without compromising authenticity. He discusses how Evvy AI can assist with profile optimization, commenting, and even lead generation, while maintaining a human touch. Joe also warns about overusing automation and the risk of getting flagged by LinkedIn.
• Building a Strong LinkedIn Profile
  Joe walks through the key components of an optimized LinkedIn profile, from headlines to call-to-actions. He emphasizes the importance of a clear, concise, and value-driven profile that resonates with the target audience. Joe demonstrates how to use Evvy AI to enhance profile sections quickly and effectively.
• Engaging Your Network Thoughtfully
  Joe talks about the importance of personalized engagement on LinkedIn, including thoughtful comments, messages, and content that adds value. He explains how Evvy AI’s comment generation and message templates can help users stay top of mind with their audience without sacrificing quality.
• AI and SEO Strategies for LinkedIn
  Joe explains how to use AI to create SEO-friendly LinkedIn articles that rank on Google. By integrating content with AI tools and platforms like Answer the Public, users can expand their reach and visibility on LinkedIn and beyond.

Key Takeaways:

• Consistency Is Key on LinkedIn
  Joe stresses the importance of regularly engaging with your network, posting valuable content, and commenting thoughtfully to build long-term relationships on LinkedIn.
• AI Can Enhance but Not Replace the Human Touch
  Joe advocates for using AI to complement LinkedIn activities but warns against relying solely on automation. Personal interaction remains crucial for building trust and credibility.
• Optimized Profiles and Content Drive Results
  A well-optimized LinkedIn profile and SEO-friendly content can significantly improve visibility and engagement. Joe shares his strategies for creating profiles that stand out and content that ranks.

“There are a billion people on LinkedIn, but most don’t know how to use it effectively. With the right tools and strategies, you can stand out and grow your business.” — Joe Apfelbaum


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