Amazon's business strategies in 2002. 0:00

Amazon in 2002: Personalized, tech-driven shopping experience with deep selection and real-time customer reviews.

Amazon's approach to offering low prices and high-quality customer experience. 1:18

Amazon transforms customer experience costs into fixed expenses, improving efficiency and lowering prices.

Amazon's product selection, pricing, and customer satisfaction. 2:57

Amazon has increased selection, lowered prices, and improved customer satisfaction.

Book prices in major superstores. 4:55

Book superstores' best-selling titles were found to be 23% cheaper at Amazon.com.

Amazon's financial performance and customer satisfaction. 6:27

Bezos highlights Amazon's focus on customer satisfaction and financial growth in annual letter to shareholders.