Amazon's business strategies and success. 0:00

Amazon's CEO highlights three life-long business partners: marketplace, prime, and AWS.

Amazon's hybrid model of selling products from both Amazon and third-party sellers has been successful, accounting for 40% of units sold worldwide.

Amazon's global expansion and Prime benefits. 3:12

Amazon expands global marketplace, helping sellers reach customers worldwide.

Amazon launched Prime 10 years ago with free and fast shipping, despite being told it was risky.

Amazon's business strategies and growth. 7:43

Amazon invests in original content for Prime Instant Video, with positive impact on membership and sales.

Amazon Prime Now offers free 2-hour delivery on 1000s of items in select cities, with one-hour delivery available for a fee.

FBA (Fulfillment by Amazon) completes the circle between marketplace and Prime, providing more sales for sellers and more Prime-eligible selection for members.

AWS growth driven by speed, agility, and cost savings for customers and enterprises.

AWS adoption and innovation. 14:00

AWS helps IT departments complete tasks faster and more efficiently.

Amazon Aurora offers 5x better performance at 1/10th the cost of commercial databases.

Amazon's business strategies and growth. 16:58

AWS leadership position and customer satisfaction drive growth and profitability.

Amazon launched the Career Choice Program, prepaying 95% of tuition for in-demand fields like airplane mechanic or nursing, with over 2000 participants in 8 countries.

Amazon aims to draw great talent to serve customers in fulfillment and customer service centers, with a focus on career choice and innovation.