Brent ZahradnikAmazon Advertising expert and founder of AMZ Pathfinder3rd time on the show. I think this is the record



Prime day was just a couple of weeks ago, how did it go?Do you increate CPC on special event days, or simply increase the budget?Sell through rate and inventory...IPI for outside fulfillment in the UKif you increase your CPC on a particular KW for 3 or 4 days, when you turn it back down will it negatively affect your impressions?What are the latest changes in the PPC worldNegative products on auto campaigns was pretty bigsaw somewhere that inside a campaigns search terms tab, there is an option to Add KW or negative Kwtalking about features, video editingsome people don't negative a single KW, instead they lower the bid, what's your stand on this?AMZ pathfinder has DSP Demand-side platform ( not drives) how is that goingSaw a youtube video where this expert was talking about how to run DSP ads, but all he talked about was Amazon Display ads in seller central. so can you explain what is DSP?How do you get access to itWhat other sites do you have access to with DSP?



https://amzpathfinder.comhello@amzpathfinder.com

Amazon Advertising Expert & Founder of AMZ Pathfinder – Brent Zahradnik

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Will Perry is the CEO & CMO of REASON Agency, an eCommerce growth consultancy.Will is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON’s unique optimization strategies.



Welcome to the show, Will.



How did you get started?What is a media buyer?Google was #1, then FB came, and now who are the top ad platforms?Why is it that most fail when it comes to paid social ads?is the FB algorithm smart enough that you can just create a campaign and let it be?Why do brands jump around so much from agency to agency?Do Facebook Ads still work for ecomm & info brands?The need to get with TikTok Ads NOW while the going is good and the competition is lowHow to test your TikTok & Facebook ad creative like an elite media buyerHow to test & scale TikTok Ads with the 3-Step TikTok CPA Reduction SystemSplit-testing best practices to produce consistent results with paid social adsHow lack of testing is keeping you from scalingHow to reduce CPA with Facebook & TikTok Ads with the Ad Variable Isolation method



Will's URLs



https://www.linkedin.com/in/will-perry-4a483958/



www.reasonagency.co



www.elitemediabuyersacademy.com



contact: will@reasonagency.co

CEO & CMO of REASON Agency, an eCommerce Growth Consultancy, Will Perry

Brian Roisentul is the Founder & CEO of BSR Digital, a performance marketing agency where we help e-commerce brands grow through paid ads and email/SMS marketing.



Quin and Brian had an amazing conversation about e-commerce and Brian has some great ways of growing e-commerce brands.



Please listen to the episode until the end, so you don't miss some of the golden nuggets Brian shared with us



Tools and links mentioned:



Text expander   https://textexpander.com/



Brian's Linkedin https://www.linkedin.com/in/brianroisentul/



Ecommerce report https://www.ecommercefuel.com/ecommerce-trends/



BSR Digital https://www.bsrdigital.com/



Fit Growth Machine https://www.bsrdigital.com/fit-growth-machine-podcast

Helping Ecommerce Brands Grow, With Brian Roisentul, Founder of BSRdigital

Mark Achler



Managing Director at MATH Venture Partners and Co-author of Exit Right.



Mark was an early employee of Apple and Head of Innovation at Redbox



 What's your business story?Was RedBox the DVD rental ATM?What is Math venture partners?So you guys are not buying brands like aggregators, you are simply funding them?Where are these investments made? The US only?The only companies you invest in are digital tech?Can you give examples of companies or services funded?So if I were looking for funding for my agency I would approach Math?Please explain the process.What are things required for businesses?You co-wrote a book called Exit right, tell us about itAfter a big exit people show up everywhere telling you where to invest next, what do you do?



https://www.mathventurepartners.com/



https://www.exitrightbook.com/



founder checklist




https://www.amazon.com/Exit-Right-Startup-Maximize-Return-ebook/dp/B09PRH3VF2

Managing Director at MATH Venture Partners and Co-author of Exit Right – Mark Achler

Today’s guest, Jay Gibb, is a former software engineer and the Founder and CEO of B2B SaaS company, CloudSponge.



Together with his team, Jay has helped thousands of ecommerce store owners optimize their word-of-mouth sales since 2010.



Jay is an expert at helping e-commerce stores build the right features to reduce customer acquisition costs and increase sales.



Welcome to the show, Jay!



You live in California, but you studied at SAIT?How did you get into software development?Do you still code?What is Cloudsponge?One easy way to boost sales in 2022?How to seamlessly allow shoppers to share wish lists, registries, and coupon discounts without leaving your website.It's harder than ever to get someone to share anything that is not a cat video or a hate message. How to we get people to share?How do we convince the user to upload their contacts?When a customer uploads their contacts who has access to them?early stages of LinkedIn they would ask us to upload our contacts to find who was already there, and then they would mass spam everyoneDoes it have affiliate tracking capabilities after the share?Do I need to know how to code to install it?what if my email is like protonmail?



https://www.cloudsponge.com/qa



https://www.linkedin.com/in/jaygibb

Word Of Mouth With CEO of CloudSpong, Jay Gibb

Ben Leonard, best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.



Now Ben is doing it all over again and helping others to do the same with his ecommerce brokerage (www.ecombrokers.co.uk)



Tell me about your journey to where you are nowWhat does Ecom Brokers do?Why sell your ecom business?How to build your business so it is sellable and valuable?What tips do you have to make the business transferable (So it doesn't need me)?How to actually plan and execute your sale (and how not to!)Biggest mistakes people makeWhat's the average multiple of an Amazon business today?Can a business without 12 months of trailling data, be sold at a fair price?Inventory is paid at landed cost, or sell value?what if I have a unique and patented product does that add much to the multiple?Do buyers still care that my brand is on Costco and Walmart shelves?Tell us about the ecom brokers movie!?







Links and Contact For Ben



Ben@ecombrokers.co.uk



https://www.instagram.com/benleonardpro



https://www.instagram.com/ecombrokers



https://www.linkedin.com/in/benjleonard/

Amazon Advertising Expert & Founder of AMZ Pathfinder – Brent Zahradnik

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