Back in 1953, it was reported that Charlie Wilson, the then head of General Motors, said that what’s good for General Motors was good for America. While that quote is a bit apocryphal, the idea was real. The notion that the success of any particular business was inextricably tied up with the success of the nation.

Perhaps in the 70’s it might have been said of Exxon. Today it might very well be said about Amazon.

The company has changed the way we shop...not insignificant in a nation where retail accounts for 6% of our GDP and 25% of our employment.

It has changed the way we think about the cloud, privacy, and electronic storage. It’s now changing transportation, and health care.

How did one company become so powerful and successful not just in one area….like GM or Exxon, but in multiple areas. The answer lies in understanding Amazon’s visionary founder Jeff Bezos.

Currently, the richest man in the world, the money should not obscure his vision, his talents and his place in the founder/CEO hall of fame.

Few understand Bezos better than Brad Stone. Bard is the author of Amazon Unbound: Jeff Bezos and the Invention of a Global Empire 

 

 My conversation with Brad Stone: