It’s tough when you first get on Amazon. You don’t know where to start, what keywords to use, or what images to put. Jenna Lieber of Turnkey Product Management suggests doing an Amazon competitive analysis so you can hone in on what you need to start with. Jenna thinks everyone needs to. If you’re already on Amazon, she recommends doing this once a quarter to see if your competitors have changed or if there’s anything new going on that maybe you’re not doing yet. It’s very simple and valuable for everyone to do it. Jenna goes through six steps in terms of creating a competitive analysis.

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