•Case Study - $75,762.35 Generated In My First Month Selling Private Label Products On Amazon•

I recently started selling private label products on Amazon and I’m totally stoked with the results I’ve been able to achieve. During the month of December (my first full month selling on Amazon) I generated a total of $75,762.35. This number far exceeded my initial goal of generating $25,000 in my first 90 days. I am not writing this to boast or brag, the reason I am publishing my results is to encourage you to take action, get started and model what I’m doing so you can start generating the levels of income you deserve.

I feel transparency is very important, and although the $83,988 I mentioned in the Podcast sounds really good, it’s not all profit. Out of that number we must deduct the $26,955 Amazon deducts for Discounts and Fees, so my check comes down to $57,033. (That’s still pretty darn cool, if I may say so myself).

One of the factors that limited my earnings was the fact that this was my first full month of selling on Amazon, so I wasn’t sure exactly how much product I was going to be able to sell; this resulted in us running out of stock two of our best selling products. Had we not run out of stock, these numbers would likely be much bigger. All in all, we sold close to 2,300 units in the month of December.

You’re probably wondering what types of products I sold to generate these levels of income. Although I rather not reveal the actual items (I’ve spent a lot of resources researching and creating them), I can tell you that we did this with only 10 SKUs. 6 of those SKUs were in the Toys categories. It’s really one product ‘family’ with a total of 6 variations. We also have 2 SKUs in the Arts & Crafts category, again 1 product, 2 variations. And last, but not least, we have 2 SKUs in the Home & Kitchen category.

If you’re starting out, I DO NOT recommend you start out with 10 SKUs. Even though my results were great, this was a very stressful ordeal for me and I can’t recommend that to anyone.

Not every product we put out was successful; in fact, the first product I pulled the trigger on was for all intents and purposes, a mistake. I had done the research and I based my calculations based on the numbers I saw on the product listings of my would-be competitors. I didn’t realize that the rankings for that product were inflated because of a promotion, so the sales volume was much lower than I had anticipated. By the time I got my first product from my supplier, not only had the sales volume decreased significantly, but also other competitors had jumped on the market and had started a race to the bottom with their pricing.

Our second and third products did much better. We were selling these above the price of our nearest competitors and we actually sold out of these well before Christmas. We’ve already reordered these products, but our supplier is running behind. In order to get some products to the Amazon warehouse, we decided to order one fourth of the total stock to be delivered via Express Shipping; the rest will be delivered by boat. We’re also waiting on our next product line to arrive! These will be 4 additional SKUs of a parent/child variation. I don’t expect these to sell fast, but the margins should make up for the volume.

You might be asking yourself, how did I go about choosing my products?

~Download the transcript and full description for this episode: https://www.ampmpodcast.com/case-study-75762-35-generated-in-my-first-month-selling-private-label-products-on-amazon-how-i-did-it-ep11/

*Outline of this episode of the AM/PM Podcast:

00:41 Episode Introduction

03:05 Manny talks about his first product’s results

05:45 December results

08:18 Who is this business NOT for

10:05 How Manny got started with FBA private label

14:08 What made Manny choose his first products

17:05 What it took for Manny to launch these products

20:48 Problems encountered while launching multiple products

33:25 Some products that didn’t