The growth of e-commerce has been very much a global story over the last 10 to 15 years. The acceleration of that trend under  Covid has also been very much an international trend. Amazon has had a particularly huge part in that.

However many ecommerce business owners are conflicted. Should I sell in Amazon international marketplaces? How do I evaluate such a complex opportunity?

Today we go through a simple 10-step process to evaluate whether Amazon international marketplaces might be right for your business. And if so, how to choose where to expand globally first.

What you’ll learn

How your long-term plans affect your amazon Global decisions

What you might do instead of Amazon global expansion

Why it’s so important to add just one new channel at a time

The 4 or 5 main barriers to entry

Who not How and how this applies to Amazon international selling in particular

What to do to test your thesis

The most important step of all…a decision that is often neglected!