In this episode, we meet Jamie Roller, Associate Director of Growth Channels at Dr. Squatch

Dr. Squatch is a men’s natural personal care brand, best known for its soaps and deodorants. 

In this episode, Jamie shares a deep dive in how Dr. Squatch, a $100M+ soap brand is approaching and managing the Amazon marketplace channel.  

Other topics covered in this episode

• Transitioning from DTC to Omnichannel
• The growing role of Amazon
• Offensive and defensive Amazon strategies
• Marketplace pricing

Key Takeaways

• Paid Youtube and Tiktok ads to DTC drive brand search volume on Amazon
• Retail and Amazon are difficult to measure 
• Brands should consider PPC ads on Amazon to define their search positions
• Make sure to test and learn to figure out what works for your brand
• Investments in Amazon merchandising drive growth in customer LTV
• In addition to CAC / LTV ratio look at the payback period

Please let us know your thoughts about the episode!

Where to find Jamie Roller:

Linkedin: https://www.linkedin.com/in/jamieroller/

​Website: https://drsquatch.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 

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