BENGALURU: Amazon is halting the use of an important tool called “search-seeding” that helped decide which products appear first in searches on its India marketplace .

Two sources aware of the development said “search-seeding”, as it is called by Amazon executives, has over the past few months been disabled on Amazon India Search-seeding boosted the chances of products appearing on the coveted first page of results.

Amazon has over 5,00,000 sellers in India, which explains why it’s important for sellers that consumers see their product first.

“Search-seeding helps you appear on the first couple of pages once someone is looking for a certain product.

Keywords used to list that particular product are a critical part of searchseeding,” the merchant said.Amazon does not disclose its search algorithm on the marketplace. | To read full story, visit https://startuparound.com/read/1575865952.2499328/Amazon-India-halts-‘search-seeding’,-denies-deploying-tools-favouring-merchant-listings?ref=audio_experience