Steven Pope, founder of My Amazon Guy, joins the show to break down what it actually takes to build a profitable Amazon business—and why most sellers fail by chasing shortcuts.

Steven’s path wasn’t linear. After being repeatedly laid off despite driving growth at multiple startups, he hit a breaking point at age 30. Within 48 hours, he built a business plan, signed his first client via LinkedIn, and named the company based on how people already referred to him: “my Amazon guy.” Six years later, the company has grown to $20M in annual revenue and employs more than 500 people globally.

In this conversation, Steven shares:

Why Amazon is not passive income—and never was

How a single logistics mistake cost him $12,000 on a product launch

Why does he give away his best tactics publicly through content

How SOPs enable him to step away from client delivery for years

What it took to hire 100 interns in 21 days to unblock growth

Why Amazon's margins cap around 15% at scale

How to pick the right product by sticking to what you actually know

This episode is a candid look at scaling through systems, content, and disciplined execution—without gurus, gimmicks, or false promises.