Alexa users have been able to set custom Routines for a while now, but now Amazon is making it easy to share Routines with friends and family. Alexa now has the ability to turn Routines into shareable URL links so that customers can share their favorite Routines with others.

Insights:

- Background of Alexa Routines

- Overview of how the new sharing URLs work

- Overview of new Routine partnerships

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