The Amazon product managers have a real problem on their hands. 

They are  in charge of one of the more popular brands in the world and the  creation of their Amazon Prime service has only made the company even  more popular. However, as we are all aware of, what you did for me  yesterday is nice, but what I’m really interested in is what you will be  doing for me tomorrow. The Amazon product managers are under a lot of  pressure to continue to update their product development definition and keep growing the brand.  

One part of the world where Amazon would like to become bigger is  Britain. What the product managers need is a way to hook more customers.