Liz Fickenscher is the Industry Liaison at eComEngine where she gets to interact with clients and thought leaders in the eCommerce world. She is an eCommerce specialist, a collector, writer, speaker, and a friend. She also hosts eComEngine webinars on YouTube, writes blog posts, and attends various industry events.

Liz holds a BA in English and MA in Literature from Virginia Commonwealth University.

In this episode…

Amazon sellers are aware that good reviews for their product listings can potentially drive large volumes of sales. But for new sellers and those who have been in the market a while but have yet to make a single sale, getting reviews and that elusive five-star rating doesn't come easy. Some sellers end up soliciting reviews illegally just to gain traction on their channel, but should Amazon catch up with them, they risk having their accounts suspended and product listings taken down.

So what is the best way to get relevant reviews on Amazon the right way? 

Liz Fickenscher is an eCommerce specialist and she is this episode's featured guest on Buy Box Experts. Tune in as Eric Stopper interviews Liz about the best strategies Amazon sellers can use to get product reviews, how Amazon's Request a Review button works and why they open packages before sending them out. Also, discover the power of a single review and the best tips on how to retarget buyers after they've made a purchase. Stay tuned.