Amazon's recent stock price is $178.88. Analysts are bullish on the company, with a consensus rating of Strong Buy and an average price target of $223.58, representing a 24.99% upside potential. The highest price target is $251.00, while the lowest is $186.00.

Amazon has consistently outperformed its industry, beating sales estimates 75% of the time in the past year. The company's strong performance is attributed to its robust advertising business, which is expected to generate significant revenue from Prime Video and other segments. Analyst Nicholas Jones of JMP Securities set a new Street-High price target of $265, reflecting a 48.5% upside potential from current levels, citing Amazon's ability to attract advertising dollars and grow its market share.

Amazon's Prime Video ad-supported subscription service is expected to generate $1.95 billion in incremental revenue in Fiscal 2024, with projections to surge to over $10 billion by 2028. The company's vertically integrated advertising and e-commerce platform offers ample revenue opportunities outside of Prime Video, further supporting its growth potential.

Overall, Amazon's strong financials, robust advertising business, and optimistic analyst views make it a compelling investment opportunity.