I suspect that if I asked you to take a moment and feel sorry for the  product managers who work for Amazon, you probably would not. 

For that  matter, if I asked you to take a moment and feel bad for the product  managers who work for Amazon, you probably would also find that hard to  do. However, it turns out that being one of these types of product managers is quite difficult.  The reason that it is so hard is because although your company is  already very large, you are still under a great deal of pressure to keep  growing your product lines. 

What’s a product manager to do?