🌍 MoR in Europe: Smarter Scaling Without the VAT Headaches

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Paola Marzario (Founder, BrandOn Group) breaks down how the Merchant of Record (MoR) model gives brands a vendor-style experience beyond Amazon—across Europe’s fragmented marketplaces. Learn how MoR absorbs the tax, compliance, returns, and reconciliation mess so your team can focus on pricing, content, and strategy.

If you're eyeing Zalando, Leroy Merlin, Kaufland, or Decathlon—and want Amazon-style simplicity without losing control—this is your playbook.