🤝 Amazon AVNs Are Not a Surrender—They’re a Strategy

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Asha Bhalsod (Founder, Etopia Consultancy) shows vendors how to negotiate AVNs from a position of strength—not fear. From owning your data and knowing your net PPM to structuring win-win concessions and pulling unprofitable ASINs, Asha lays out a no-fluff approach to protecting profitability and regaining leverage—while still making your VM’s job easier.

If your 2026 strategy still starts with “saying yes,” watch this first.