In this episode of Marketplace Masters, host Paul Sonneveld welcomes Anthony Finch, Founder of Vendor Rocket, to discuss strategic planning for Amazon vendors aiming for success in 2026. 

Instead of focusing on short-term AVN (Amazon Vendor Negotiation) tactics, the conversation emphasises the importance of a proactive strategy that aligns stakeholders and builds sustainable growth structures. Paul and Anne explore a leadership playbook designed for vendors ready to transition from reactive approaches to a more strategic outlook.