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Amazon’s 4-Day Prime Day: Brilliant Move or Marketing Mistake?
The biggest brand moves – July 4–11, 2025
Amazon expands Prime Day to four days, but do longer sales lose their punch? Sephora offers free Lyft rides to stores, Coca-Cola brings back “Share a Coke” with a Star Wars twist, and Ben’s Original tries to move on from Uncle Ben.
Plus, TikTok Shop crosses $1B in US sales, Boeing tries to fix its image, and Wall Street sends mixed signals on ad budgets.
Also, don’t forget: National Nude Day is coming (Tom might not be dressed for next week’s episode)
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By Ben Kaplan and TOP Thought LeaderThe biggest brand moves – July 4–11, 2025
Amazon expands Prime Day to four days, but do longer sales lose their punch? Sephora offers free Lyft rides to stores, Coca-Cola brings back “Share a Coke” with a Star Wars twist, and Ben’s Original tries to move on from Uncle Ben.
Plus, TikTok Shop crosses $1B in US sales, Boeing tries to fix its image, and Wall Street sends mixed signals on ad budgets.
Also, don’t forget: National Nude Day is coming (Tom might not be dressed for next week’s episode)