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Amazon's AI Dominance: Unifying Ads, Empowering Business, and Shaping the Future of Commerce
Amazon BioSnap a weekly updated Biography.
Amazon is everywhere this week and not shy about making headlines. Just days ago at its UnBoxed 2025 conference in Nashville, Amazon dazzled the marketing world by launching a suite of advanced AI ad tools and a fully unified ad buying platform. Think: full-funnel campaigns, a revamped Campaign Manager uniting sponsored ads with a demand-side platform, and AI-powered features that make old-school campaign setup and optimization look antique. Kelly MacLean, Amazon Ads Vice President, introduced not only Creative Agent—an AI tool that can create video and display spots in days—but also Ads Agent, which drafts and optimizes strategy using natural language. Paul Kotas, senior Amazon exec, delivered the jaw-dropping figure that Prime Video’s ad-supported reach is now a cool 315 million, with 130 million in the US alone, bolstered by streaming exclusives: the NBA now joins the likes of the NFL, WNBA, and NASCAR on Amazon’s growing live sports roster.
The numbers are as shiny as the tech. Amazon’s ad business sprinted ahead again in Q3, racking up 24 percent year-over-year growth to approach $18 billion in quarterly revenue, as reported by Marketing Dive. But it is not all showbiz. The streetwise gossip is Amazon is watching its AI territory fiercely, having filed suit last week against the AI search engine Perplexity for scraping content—a move Tinuiti calls both strategic and protectionist as Amazon tries to control the AI shopping assistant revolution. Internal AI, notably its shopping assistant Rufus, is projected to haul in $10 billion in incremental revenue, signaling Amazon’s intent to channel all future e-commerce AI through its own pipes, not an outsider’s.
On the business front, Amazon Business rolled out new AI-powered procurement tools this week at its Reshape conference. The Amazon Business Assistant chatbot is now free to U.S. customers and offers real-time guidance on everything from purchasing to bulk buying, while big enterprise clients get anomaly spending monitoring and supply chain disruption flagging, according to Inbound Logistics. Not to be overlooked, new dashboard features for scheduled and secure deliveries aim to give businesses more control and efficiency, Business Amazon announced.
Seller chatter is buzzing too, with Amazon announcing stricter Seller Fulfilled Prime requirements and urging sellers to stay on top of account health as the holiday shopping season barrels in. Meanwhile, Market Defense reports that this past Prime Big Deal Days, Amazon flexed its personalization engine, delivering hyper-targeted holiday sales pitches and confirming that algorithm-driven shopping isn’t just the future, it’s now. And on Instagram, the AdAge crew spotlights Amazon’s AI-powered ad campaigns while influencers on the supply chain circuit check in from Amazon Business Reshape. All eyes are on how Amazon will shape the agentic AI commerce battlefield and keep its cross-channel marketing dominance.
Get the best deals https://amzn.to/3ODvOta
This content was created in partnership and with the help of Artificial Intelligence AI
Amazon is everywhere this week and not shy about making headlines. Just days ago at its UnBoxed 2025 conference in Nashville, Amazon dazzled the marketing world by launching a suite of advanced AI ad tools and a fully unified ad buying platform. Think: full-funnel campaigns, a revamped Campaign Manager uniting sponsored ads with a demand-side platform, and AI-powered features that make old-school campaign setup and optimization look antique. Kelly MacLean, Amazon Ads Vice President, introduced not only Creative Agent—an AI tool that can create video and display spots in days—but also Ads Agent, which drafts and optimizes strategy using natural language. Paul Kotas, senior Amazon exec, delivered the jaw-dropping figure that Prime Video’s ad-supported reach is now a cool 315 million, with 130 million in the US alone, bolstered by streaming exclusives: the NBA now joins the likes of the NFL, WNBA, and NASCAR on Amazon’s growing live sports roster.
The numbers are as shiny as the tech. Amazon’s ad business sprinted ahead again in Q3, racking up 24 percent year-over-year growth to approach $18 billion in quarterly revenue, as reported by Marketing Dive. But it is not all showbiz. The streetwise gossip is Amazon is watching its AI territory fiercely, having filed suit last week against the AI search engine Perplexity for scraping content—a move Tinuiti calls both strategic and protectionist as Amazon tries to control the AI shopping assistant revolution. Internal AI, notably its shopping assistant Rufus, is projected to haul in $10 billion in incremental revenue, signaling Amazon’s intent to channel all future e-commerce AI through its own pipes, not an outsider’s.
On the business front, Amazon Business rolled out new AI-powered procurement tools this week at its Reshape conference. The Amazon Business Assistant chatbot is now free to U.S. customers and offers real-time guidance on everything from purchasing to bulk buying, while big enterprise clients get anomaly spending monitoring and supply chain disruption flagging, according to Inbound Logistics. Not to be overlooked, new dashboard features for scheduled and secure deliveries aim to give businesses more control and efficiency, Business Amazon announced.
Seller chatter is buzzing too, with Amazon announcing stricter Seller Fulfilled Prime requirements and urging sellers to stay on top of account health as the holiday shopping season barrels in. Meanwhile, Market Defense reports that this past Prime Big Deal Days, Amazon flexed its personalization engine, delivering hyper-targeted holiday sales pitches and confirming that algorithm-driven shopping isn’t just the future, it’s now. And on Instagram, the AdAge crew spotlights Amazon’s AI-powered ad campaigns while influencers on the supply chain circuit check in from Amazon Business Reshape. All eyes are on how Amazon will shape the agentic AI commerce battlefield and keep its cross-channel marketing dominance.
Get the best deals https://amzn.to/3ODvOta
This content was created in partnership and with the help of Artificial Intelligence AI
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By Inception Point AiAmazon BioSnap a weekly updated Biography.
Amazon is everywhere this week and not shy about making headlines. Just days ago at its UnBoxed 2025 conference in Nashville, Amazon dazzled the marketing world by launching a suite of advanced AI ad tools and a fully unified ad buying platform. Think: full-funnel campaigns, a revamped Campaign Manager uniting sponsored ads with a demand-side platform, and AI-powered features that make old-school campaign setup and optimization look antique. Kelly MacLean, Amazon Ads Vice President, introduced not only Creative Agent—an AI tool that can create video and display spots in days—but also Ads Agent, which drafts and optimizes strategy using natural language. Paul Kotas, senior Amazon exec, delivered the jaw-dropping figure that Prime Video’s ad-supported reach is now a cool 315 million, with 130 million in the US alone, bolstered by streaming exclusives: the NBA now joins the likes of the NFL, WNBA, and NASCAR on Amazon’s growing live sports roster.
The numbers are as shiny as the tech. Amazon’s ad business sprinted ahead again in Q3, racking up 24 percent year-over-year growth to approach $18 billion in quarterly revenue, as reported by Marketing Dive. But it is not all showbiz. The streetwise gossip is Amazon is watching its AI territory fiercely, having filed suit last week against the AI search engine Perplexity for scraping content—a move Tinuiti calls both strategic and protectionist as Amazon tries to control the AI shopping assistant revolution. Internal AI, notably its shopping assistant Rufus, is projected to haul in $10 billion in incremental revenue, signaling Amazon’s intent to channel all future e-commerce AI through its own pipes, not an outsider’s.
On the business front, Amazon Business rolled out new AI-powered procurement tools this week at its Reshape conference. The Amazon Business Assistant chatbot is now free to U.S. customers and offers real-time guidance on everything from purchasing to bulk buying, while big enterprise clients get anomaly spending monitoring and supply chain disruption flagging, according to Inbound Logistics. Not to be overlooked, new dashboard features for scheduled and secure deliveries aim to give businesses more control and efficiency, Business Amazon announced.
Seller chatter is buzzing too, with Amazon announcing stricter Seller Fulfilled Prime requirements and urging sellers to stay on top of account health as the holiday shopping season barrels in. Meanwhile, Market Defense reports that this past Prime Big Deal Days, Amazon flexed its personalization engine, delivering hyper-targeted holiday sales pitches and confirming that algorithm-driven shopping isn’t just the future, it’s now. And on Instagram, the AdAge crew spotlights Amazon’s AI-powered ad campaigns while influencers on the supply chain circuit check in from Amazon Business Reshape. All eyes are on how Amazon will shape the agentic AI commerce battlefield and keep its cross-channel marketing dominance.
Get the best deals https://amzn.to/3ODvOta
This content was created in partnership and with the help of Artificial Intelligence AI
Amazon is everywhere this week and not shy about making headlines. Just days ago at its UnBoxed 2025 conference in Nashville, Amazon dazzled the marketing world by launching a suite of advanced AI ad tools and a fully unified ad buying platform. Think: full-funnel campaigns, a revamped Campaign Manager uniting sponsored ads with a demand-side platform, and AI-powered features that make old-school campaign setup and optimization look antique. Kelly MacLean, Amazon Ads Vice President, introduced not only Creative Agent—an AI tool that can create video and display spots in days—but also Ads Agent, which drafts and optimizes strategy using natural language. Paul Kotas, senior Amazon exec, delivered the jaw-dropping figure that Prime Video’s ad-supported reach is now a cool 315 million, with 130 million in the US alone, bolstered by streaming exclusives: the NBA now joins the likes of the NFL, WNBA, and NASCAR on Amazon’s growing live sports roster.
The numbers are as shiny as the tech. Amazon’s ad business sprinted ahead again in Q3, racking up 24 percent year-over-year growth to approach $18 billion in quarterly revenue, as reported by Marketing Dive. But it is not all showbiz. The streetwise gossip is Amazon is watching its AI territory fiercely, having filed suit last week against the AI search engine Perplexity for scraping content—a move Tinuiti calls both strategic and protectionist as Amazon tries to control the AI shopping assistant revolution. Internal AI, notably its shopping assistant Rufus, is projected to haul in $10 billion in incremental revenue, signaling Amazon’s intent to channel all future e-commerce AI through its own pipes, not an outsider’s.
On the business front, Amazon Business rolled out new AI-powered procurement tools this week at its Reshape conference. The Amazon Business Assistant chatbot is now free to U.S. customers and offers real-time guidance on everything from purchasing to bulk buying, while big enterprise clients get anomaly spending monitoring and supply chain disruption flagging, according to Inbound Logistics. Not to be overlooked, new dashboard features for scheduled and secure deliveries aim to give businesses more control and efficiency, Business Amazon announced.
Seller chatter is buzzing too, with Amazon announcing stricter Seller Fulfilled Prime requirements and urging sellers to stay on top of account health as the holiday shopping season barrels in. Meanwhile, Market Defense reports that this past Prime Big Deal Days, Amazon flexed its personalization engine, delivering hyper-targeted holiday sales pitches and confirming that algorithm-driven shopping isn’t just the future, it’s now. And on Instagram, the AdAge crew spotlights Amazon’s AI-powered ad campaigns while influencers on the supply chain circuit check in from Amazon Business Reshape. All eyes are on how Amazon will shape the agentic AI commerce battlefield and keep its cross-channel marketing dominance.
Get the best deals https://amzn.to/3ODvOta
This content was created in partnership and with the help of Artificial Intelligence AI