While this podcast isn't focused on the Amazon marketplace specifically, and Suzi is a big believer that we should all build businesses that can survive and thrive whether Amazon does or not, it would be foolish to overlook the 800-pound gorilla of eCommerce. And, thankfully, Amazon does offer new tools from time to time for private label sellers.

Today Suzi focuses on one of those tools, the Amazon Brand Registry 2.0, which comes with a whole host of benefits for sellers and brands.