In this episode of Talk That Tech, Trey Scott and Joseph Smith break down Amazons latest AI innovation, Help Me Decide. This new feature uses artificial intelligence to guide shoppers through tough buying decisions, combining customer reviews, specs, and user intent to recommend products almost like a personal shopping assistant.
The hosts explore how this could reshape e-commerce, boost impulse buying, and give smaller brands a fighting chance or completely upend traditional comparison shopping. They also discuss how AI-driven consumer experiences are changing the psychology of online retail and what it means for the future of marketing, trust, and data privacy.
Hosted by Trey Scott (@TechBagTrey) & Joseph Smith
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