If there is one new product that is currently red hot, it would be food  delivery. 

There are a bunch of brand new companies that seem to have  shown up overnight who are now all vying to deliver food to our houses.  Not wanting to get left behind in this booming market, Amazon has  decided to roll out their own food delivery service. Amazon does so many  different things so well that you would assume that this new service  would be an instant hit. However, that is turning out to not be the  case. 

What are the Amazon product managers doing wrong?