The product managers at Amazon have a bit of a problem on their hands  right now. 

They have a popular voice activated device called Alexa that can play music, look up things on the web, add things to a  shopping list and a lot of other things all using voice commands – no  typing, no screen swiping. However, Alexa exists in a very competitive  market. Google and Apple both have competing products. This means that  the Amazon product managers have to do something to make their product  unique. 

They think that they may have come up with a great idea: health care data.