Welcome back to the show — the place where operators, founders, and marketers break down what’s actually happening across tech, ecommerce, and consumer brands.

We’re diving into AI-driven infrastructure chaos, the future of marketing jobs, a fascinating new CPG breakfast play from Chomps, and a series of headlines shaping the next wave of internet businesses.

Plus two incredible interviews with founders and operators building at the frontier of ecommerce and marketing.

Today’s Topics

Amazon’s “Vibe-Coded” Outages
AI is writing more and more production code — and some engineers think it’s already breaking things. We unpack the debate around “vibe coding,” infrastructure reliability, and whether the future of software is moving faster than we can secure it.

AI Could Disrupt 65% of Marketing Jobs
A new report suggests the majority of marketing roles could be heavily restructured by AI. Is this alarmism, or are we already watching the shift happen in real time?

Chomps Launches Chicken Meat Sticks
Chicken is just 1% of the $8.2B meat snack market — and Chomps just planted a flag with three new SKUs targeting a massive category white space.

Why Did Meta Buy Moltbook?
Meta quietly acquired an AI-native social network built for autonomous agents. Are the next social networks built for humans… or for AI?

CPG Legal News

• LMNT sued for false advertising
• Class action lawsuit filed against David Protein
• Hidden Valley Ranch ambassadors heading to Europe
• Buffalo Wild Wings launches a wing-flavored espresso martini

Featured Interviews

Nick Wetta | West Major
Nick is building something rare in modern apparel: American-made Western shirts with true craftsmanship.

We talk about:

• Why he chose to manufacture in the United States
• What it actually takes to build apparel domestically
• The product innovation behind West Major
• The lifetime repair guarantee
• Getting featured in Landman Season 2
• What’s coming next for the brand

Cherene Aubert | Growth Capital
After major success brand-side in beauty, Cherene returned to the agency world with Growth Capital, a new model for modern marketing.

We discuss:

• Why she launched a new agency now
• The proprietary marketing operating system her team built
• Why marketers studying other marketers creates stagnation
• How brands break out of the DTC echo chamber
• What growth marketing will look like over the next 5 years
• The real differences between marketing to men vs women

— — —

Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

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