In Episode 13 of BITE BIG, I sat down with Mim Haysom, Executive General Manager of Brand and Customer Experience at Suncorp Group, to dig into exactly that.

Mim’s career is one that most would consider enviable. From GM at M&C Saatchi to holding one of the most influential brand roles in Australia, overseeing AAMI, GIO, and Shannons, to name a few, her resume is heavy with achievements. But what really stood out in our conversation wasn’t her accolades. It was her authenticity, self-awareness, and a mantra that reminds us what really matters: Life is short, so love what you do.

👑 Boss Takeaways from Episode 13 with Mim

• “Life is short, so love what you do.” - Mim’s mantra, inherited from her father, is a powerful reminder to find meaning and joy in your work because we spend too much of our lives working not to.
• Passion can drive impact - From GayTMs to One House, Mim’s most defining projects were powered by belief, not just data. When purpose meets bravery, extraordinary things happen.
• Leadership is symbiotic - You’re only as good as your team, and they’re only as strong as the confidence and support you give them. Empowerment is not optional; it’s essential.
• Progress isn’t always linear - Forget the ladder. Mim’s journey proves that growth often comes from sideways moves, big leaps, and unplanned pivots.
• Say yes, but be intentional -  Early in her career, Mim said yes to everything. Now, she says yes to what aligns with her values and serves her whole self. A reminder for all of us to be more thoughtful about how we spend our time.
• Define your purpose early - Understanding your personal values and purpose isn’t a mid-career luxury, it’s a strategic advantage. Get clear on it sooner, and let it guide your path.
• Bite big and chew like hell - Taking on the Suncorp role was a huge pivot and she’s still chewing. Mim’s career is a masterclass in bold moves backed by belief and a lot of hustle.

🔗 Follow BITE BIG for more unfiltered stories from women who lead big one mantra at a time.

Links:
Mim Haysom LinkedIn
Mim Haysom Facebook
Suncorp LinkedIn
Suncorp Instagram

St Vincents Clinic Foundation
The Marketing Academy

Amber's Instagram
Amber's LinkedIn
The Edison Agency's LinkedIn
The Edison Agency's Instagram

CREDITS

Host & ECD – Amber Bonney, The Edison Agency Founder
Producer  – Niki Beeston, Group Account Director, The Edison Agency
Marketing – Liz Archer, Head of Operations, The Edison Agency
Social Assets – Alyssa Payad, Intern, The Edison Agency
Post Production – Francine Toscano, 17th Street Audio