Cybersecurity threats are evolving faster than ever—and scams are no longer just shady emails. From AI-powered phishing to video deepfakes, the risks are everywhere. In this episode, John Rice sits down with Amber Cannon of Scamnetic, a startup on the frontlines of scam prevention.

Amber shares her journey from sales to customer success, and how her team is helping banks, credit unions, and everyday people protect themselves against scams through verification, email scanning, and real-time call center support. She also unpacks how COVID accelerated the shift to cloud and AI tools, and why MSPs must rethink how they stay ahead of threats in this new digital age.

If you want to understand how scammers are weaponizing AI - and what you can do to safeguard your business and clients - this episode is a must-listen.

Episode Highlights

• [00:45] Amber shares her path into cybersecurity and her role at Scamnetic

• [03:20] How AI is being used to stop scams—from text fraud to dating schemes

• [07:40] The post-COVID shift to cloud, SaaS tools, and virtual business

• [11:55] The challenge for MSPs: keeping up with nonstop new tools and threats

• [16:10] Client demands, expectations, and why patience is running out in tech

• [20:05] Startup pricing models and creative packaging for scam prevention

• [23:00] The future of scams: deepfakes, AI-powered fraud, and why verification is critical