Microphone Check

Amber London: 'I'ma Show You How It's Done'


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Amber London made the trip from Houston to Austin to perform her first official shows at SXSW, which provided the perfect occasion for an interview long in the making. We tried to not get stuck on the topic of life as a female rapper, but London's experiences as, at once, a member of an all-girl posse in search of songs hard enough for them, the only woman in the room (or studio or bus) and a person strangers underestimate, turn out to be fundamental to her style.
"My stage presence is so aggressive because I like the feeling of being an underdog," she says. "I like that it might be one person that give me that look like, 'What is she about to do?' That's who I'm speaking to when I get on stage. I like to prove people like — girls — no matter what I look like, it's all about the music, and I'ma show you how to really rap. I'ma show you how it's done."
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Microphone CheckBy Microphone Check