How are NFTs transforming opportunities for artists?

On this week’s show, we have Amber Vittoria, the NYC-based artist and poet, to talk with us about how web3 and NFTs are changing the game for artists and collectors.

Amber is known for her bold, vibrant, and colorful artwork – using ink, colored pencil, and acrylic paint to create her signature rainbow gradients. And she is also one of the leading artists building her brand and business at the intersection of web2 and web3.

She started her career working in all facets of design, having been in-house, agency-side, and also working as an independent freelancer. But it was in early 2017 when she bought her first crypto – and later in 2021 when she sold her first NFT – that she started her journey into how the blockchain could transform the landscape for artists and collectors.

Since then, she’s been taking the web3 world by storm with a series of highly in-demand NFT collection drops. And along the way, she’s also amassed a wildly impressive roster of brand partners. But beyond her fans inside the halls of big consumer brands, she’s also built a rabid collector fan base, known as Vittorians, who have amassed everything from her NFTs, her pins, socks, and other merch. She’s also the author of the forthcoming book, These Are My Big Girl Pants.

On this week’s show, Amber tells us about her career, her book, her merch, her partnerships - and how NFTs are changing the game for artists.

DISCLOSURE: At the time of recording, I collected 2 Amber Vittoria NFTs. For more information, see web2point5.io/disclosures.

Show Notes:
0:00 Show intro
2:01 Amber’s Intro including college, post-college work & freelancing
4:21 Buying her first Bitcoin and ETH
4:51 Buying her first NFT
5:43 Freelancing at the start of the pandemic
6:43 Discovering NFTs and starting to mint
8:08 Description of Amber’s artwork
10:15 How poetry and visuals mix
11:28 Description of a few of Amber’s NFT Collections
15:09 Inspiring others, including kids
15:50 Brand partnerships
18:00 Working with Instagram & being among the first to mint and sell an NFT on the platform
20:40 Moonpay partnership
23:07 Criteria for partnerships and when she says yes
24:52 Personal impact of selling in web3
27:24 Amber explains what an NFT is
30:28 What are royalties and why are they important to artists
33:28 How would you like to be remembered in the long term
34:57 About her book, “These Are My Big Girl Pants”
37:37 Shill - URLs and more
38:38 Wrap up
39:02 Closing

Resources:
Amber Vittoria’s Website: https://www.ambervittoria.com/
Amber Vittoria on Twitter: https://twitter.com/amber_vittoria
Amber Vittoria on Instagram: https://www.instagram.com/amber_vittoria/

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.