Ambient Strategy‘s April Dunford joins Intercom's Geoffrey Keating at the SaaStock conference in Dublin to discuss the ins and outs of positioning your product, why you should avoid marketing pixie dust, and how to stand out in a crowded space

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Ambient Strategy‘s April Dunford on what marketers get wrong about positioning

On The Ticket, you'll hear Intercom's Customer Support team in conversation with the customer service leaders, renowned customer experience thinkers, and influential authors who are shaping the field of customer support. Follow The Ticket to get the weekly episodes and sign up for our twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletter 

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Today, we're delighted to have Mercer Smith, VP of Managed Operations at PartnerHero and the author of "CXOXO: Building a Support Team Your Customers Will Love." Mercer joins our own Bobby Stapleton, Senior Director, Human Support at Intercom, to share her expertise on using AI to elevate your customer service operations without sacrificing the personal touch that customers cherish.






The Ticket: Unpacking the impact of AI on CX with PartnerHero's Mercer Smith

Learn how Fin AI Copilot is changing the way Intercom's Customer Support team works, and the benefits they're already seeing since starting to use it.

The Ticket: Moment of truth – Fin AI Copilot in practice

Intercom's Senior Director of Automated and Proactive Support, Ruth O’Brien, and Senior Product Marketing Manager, Olivia Singarella, dive into what Fin AI Copilot is and why every support team needs it.




Watch this episode on YouTube: https://www.youtube.com/watch?v=DV6RK_-qGkQ






How Fin AI Copilot changes the game for support teams

This week on The Ticket we're bringing you the first episode of "Off Script", a new series of candid conversations with Intercom leadership about the extraordinary AI-driven transformation we’re currently experiencing.




In this episode, Intercom Co-Founder Des Traynor talks about the generative AI revolution that startups and all of technology – and very, very soon all of society at large – will certainly be going through.




You can watch this episode on YouTube and don't forget to subscribe to our channel to be the first to see new episodes: https://youtu.be/qiWV0T0qbeY?si=jpRYLrP24KrllXjv




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https://www.linkedin.com/in/eoghanmccabe/

https://www.linkedin.com/in/destraynor/




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Introducing Off Script: Des Traynor on the AI revolution

This week's guest, CX author and speaker Stacy Sherman, is an expert at turning that aspiration into reality. In this episode, she joins our Director of Human Support Bobby Stapleton to discuss her Doing CX Right framework to design a standout customer experience to help you get – and keep – customers, and shares her best practices for empowering your teams and creating a culture of customer excellence.




Watch this episode on YouTube: https://www.youtube.com/watch?v=bgdilycaU68






Ambient Strategy‘s April Dunford on what marketers get wrong about positioning

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