Have you ever abandoned an online purchase because you weren’t quite sure about something? Maybe the shipping costs were unclear, or you couldn’t tell if the product would actually solve your problem. If so, you’ve experienced the Ambiguity Effect in action – and you’re definitely not alone.

Uncertainty is the silent conversion killer in e-commerce. When shoppers feel unsure about any aspect of their purchase, they’re much more likely to click away than click “buy now.” The good news? Understanding and addressing ambiguity can dramatically boost your conversion rates.

Full Article: https://ecommercepsychology.com/ambiguity-effect-why-uncertainty-kills-conversions/

Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com