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'Do it and don't give up. And also, don't be afraid.'

Imagine turning your passion into a thriving business, hitting six figures, and then setting your sights on global expansion.

From local pet-sitting to dreams of Dubai, this episode of The Content Mavericks Club is a masterclass in building a business you love while staying true to yourself.

Jason Caffrey, CEO of podcast and content company Creative Kin, meets Michelle Adams, founder of Chatty Cats Care.

Discover how she transformed her love for cats into a booming business, achieving over £100K in revenue and is now setting her sights on international expansion in Dubai.

Michelle shares her inspiring journey, revealing:

• How she built a loyal community through strategic social media content - cat videos included.
• The secrets to balancing entrepreneurial ambition with essential self-care.
• Her strategies for overcoming challenges and staying resilient in the face of competition.
• How she uses platforms like TikTok and LinkedIn to grow her personal and business brands.
• Her plans for expansion and the challenges that come with it.

Whether you're an aspiring entrepreneur, a content creator, or a marketing professional, Michelle's story offers valuable insights and motivation.

Learn how Michelle turned her passion into profit and built a business she loves.

CHEAT SHEET

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The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast agency.

Subscribe for fresh insights into successful content growth. New episode every Wednesday. 

Learn more and explore other episodes at contentmavericks.club

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TOPICS COVERED:

• 00:00 - Welcome
• 04:25 - The Value of Local Media Coverage
• 09:02 - Passions Aligned: Cats & Business
• 10:02 - TikTok Vs Instagram
• 15:53 - Reaching An Older Demographic
• 22:53 - Leveraging LinkedIn
• 26:06 - Wellbeing For Founders
• 30:49 - The Chatty Cats Care Story
• 35:49 - Finding Employees You Trust
• 39:40 - Being Your Authentic Professional Self
• 42:13 - Michelle's Advice For Entrepreneurs
• 43:48 - Three Key Takeaways

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ABOUT MICHELLE ADAMS

Follow Michelle Adams on LinkedIn

Visit Chatty Cats Care

Michelle Adams is the founder of Chatty Cats Care, a professional cat-sitting service established in 2017.

Her deep love for felines stems from a lifelong passion, culminating in a career that truly fulfils her childhood dreams.

Inspired by her beloved cat, Gerry, who lived to the remarkable age of 24, Michelle provides exceptional care based on love, attention, and quality nourishment.

Her extensive experience with diverse cat breeds has earned her a reputation as a true 'cat whisperer,' and her dedication has resulted in a thriving business built on happy clients and glowing recommendations.

ABOUT JASON CAFFREY

Follow Jason Caffrey on LinkedIn and BlueSky

Jason Caffrey is the host of the Content Mavericks Club, and CEO of Creative Kin, a content production and marketing company that drives growth for ambitious brands through the power of podcasting.

His laser-sharp editorial judgement and distinct storytelling ability were honed in a two-decade senior-level journalism career at BBC World Service.

Jason's mission at Creative Kin is to help businesses of all sizes craft compelling podcasts and fully repurpose them to elevate their content strategies.

Through the Content Mavericks Club, he shares insights from leading content creators and marketers, providing valuable takeaways for those looking to enhance their own content game.

Jason's keen interest in data analysis, combined with his talent for engaging storytelling, make him a prominent figure in podcasting and content marketing.

Beyond his professional life, Jason enjoys bringing family and friends together for meals, takes his coffee black, and swears by his acupressure mat.

Each to their own, right?

 

THE CONTENT MAVERICKS CLUB

The Content Mavericks Club webpage

CREDITS:

• Produced by: Creative Kin
• Recorded at: Creative Kin podcasting studio London
• Music: Andriy Mashtalir 

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