Ambitiously Lazy, Wildly Effective: How Jay Bradley Is Breaking Rules to Build Roofers

In this episode of Dope Conversations, David Carroll (Founder/CEO of DOPE Marketing) sits down with Jay Bradley, founder of Roof Nuts and creator of Roof Camp, to talk about building a brand with attitude, intention—and just the right amount of chaos.

Jay didn’t start in a boardroom—he started with a hammer in hand. Today, he’s flipping the roofing game on its head by building more than a business: he’s building a movement. One that’s making roofing fun again, empowering contractors to own their D2D game, and developing people who are hungry, coachable, and dangerous in the field.

This isn’t your typical roofing success story. It’s bold, it’s unfiltered—and it’s a blueprint for creating a culture that actually works.

If you're a business owner, leader, or entrepreneur ready to build something different (and louder), this episode is a must-listen.

Here’s What You’ll Learn:

The Ambitiously Lazy mindset and what it really means

Why attitude > skill when it comes to building a winning team

How to trust yourself as an owner and manager

Jay’s unique take on hiring (hint: never stop)

How to steal like an artist and learn from mentors

How to protect your brand voice as you scale

What culture looks like in a high-energy roofing brand

Jay’s rules for marketing that actually gets attention

Non-negotiables for any roofing company that wants to grow

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Timestamps:

00:00 – Introduction

01:33 – Ambitiously Lazy Mindset

03:05 – Internal self talk

05:07 – Flipping the script

09:04 – Non-negotiables in the roofing industry

10:03 – Never stop hiring

16:32 – Coaching/Mentorship - Life test

22:46 – Advice to business owners - how to protect brand voice

27:27 – How to spot the right people and build a culture

30:45 – Having the trust in yourself as an owner

36:07 – Jay Perfected door knocking

37:18 – You can't build a reputation on what you are going to do

Follow Jay Bradley:

Facebook:

https://www.facebook.com/DJBizzle

Instagram:

https://www.instagram.com/roof.nuts/

Tiktok:

https://www.tiktok.com/@roofnuts?_t=8acSUXNEJZ5&_r=1

Youtube:

https://www.youtube.com/@roofnuts19/videos

Roof Nuts:

https://www.roofnuts.com/?fbclid=IwY2xjawJp6OpleHRuA2FlbQIxMAABHqgN0aB4XFUEFAVp334LVhZK7RsAZWNcKhoinIZUhgvl9mpZ2_OAe2e2XwoS_aem_R8Jrws9eRhMh-pdCpfNkrQ

Follow Dave Carroll & Dope Conversations:

Facebook (Dave’s Personal Page):

https://www.facebook.com/share/1BbGMg

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Join the Free Facebook Group:

https://www.facebook.com/share/18pgzg

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Instagram: @davedopemarketing

YouTube: @DopeMarketing

Website: dopemarketing.com

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