In this week’s episode, we continue a discussion that started in Episode 24: How should you handle a journalist who comes charging at you with tape rolling and wants some answers? Fueled by listener feedback, we explore several ways to defuse the tension created by an ambush interview, including:

* Answering a reporter’s question, then pivoting to your point of view.

* The “wait 10 minutes” approach.

* Connecting the journalist with another source who can give them a better story.

* How you can work with reporters to avoid this scenario in the first place. (Hint: Return their calls.)

Click the ‘Play’ button to hear more in this episode of MediaSmart!