Amer Kamra is an entrepreneur in the fitness industry. The driving force behind the brands ‘Hammer Fitness’ and ‘The Mindbuilder’, his targeted approach to coaching is what gets the best out of his clients at both physical and mental levels.

Amer was born and raised in Toronto, Ontario. An avid athlete, Amer began a commercial and fashion modelling career in 2006 and then went on to competing in fitness competitions where he became the youngest male pro fitness model in the world.

Amer obtained a degree in Architectural engineering in 2008 and while he did not pursue a career in this field, the principles of physics have been a strong foundation to his training approach. From there, he began fitness coaching on a small scale in 2010 and immediately found his passion. In 2010, Amer founded Hammer Fitness, which has grown into one of the largest fitness companies in Canada.

Our conversation on this episode of Vitality on Earth emphasizes on Amer’s perspective on developing character during challenging times. He reiterates the importance in not obsessing over goals, but rather letting things move at an organic pace while staying true to oneself. It’s easy to overthink as a result to attempting to please everyone. However by staying true to oneself according to Amer, we attract what it meant for us. This enables growth, freedom, and peace.