This week John and Libby discuss: How out-of-home media is fueling TikTok. How Americans, despite burnout, aren’t taking vacation and what to do about it. And how marketers and inventory management need to be in lock step to prevent inventory glut.

America This Week: Oct 17, OHH Fuels Social, Vacation-Less Americans, Inventory Wars

Each week, we surface the most important societal shifts, consumer sentiments, and marketplace trends leaders need to know to stay in lockstep with consumers' shifting desires. Grounded in weekly polling data, ATW is hosted by NYT bestselling author John Gerzema, CEO of The Harris Poll and futurist Libby Rodney, CSO of The Harris Poll.
John @johngerzema is CEO of The Harris Poll | Libby @LibbyG is CSO of The Harris Poll

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Marketing

Management

Each week, we surface the most important societal shifts, consumer sentiments, and marketplace trends leaders need to know to stay in lockstep with consumers' shifting desires. Grounded in weekly polling data, ATW is hosted by NYT bestselling author John Gerzema, CEO of The Harris Poll and futurist Libby Rodney, CSO of The Harris Poll. John @johngerzema is CEO of The Harris Poll | Libby @LibbyG is CSO of The Harris Poll

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America This Week: Oct 17, OHH Fuels Social, Vacation-Less Americans, Inventory Wars

America This Week: Oct 17, OHH Fuels Social, Vacation-Less Americans, Inventory Wars