Retailer American Eagle is debuting its new fall ‘21 back-to-school campaign, “Future Together, Jeans Forever,” by deploying an innovative virtual shopping experience powered by Snapchat’s “Dress Yourself” tool, and in partnership with cartoon avatar creator Bitmoji. The campaign, which highlights a variety of new denim offerings to further the brands momentum as a leader in jeans, is aimed at getting young people excited about showing off new styles as they head back into the world together for a new school year. The campaign features current American Eagle headliners, influencer Addison Rae and actors Chase Stokes and Madison Bailey, as well as showcases the brand’s newest pair of ambassadors, Netflix stars Caleb McLaughlin and Jenna Ortega.