The pint is making its way west, and Americans are now beginning to understand why it's been a staple across the pond.

During this quick episode, Nigel Tordoff, Chairman of the CPG Experience Council, joins Adam Dorrell to walk through the article "Americans are discovering the joy of a true pint of beer" in The Economist.

Why is this a trend in the market? How might a trend like this affect the convenience store? What might be driving this new experience?

Join Adam and Nigel as they break down this market shift through a customer experience lens.