Let's take a different look at international students - specifically, Americans going to study in Europe. This week focuses on the reasons some families are looking to study overseas, and how European colleges are trying to crack open the North American market. There are lessons in here for all of us.

Sara Bitner, Co-Founder and Head Education Advisor at Launch Education Advisors, gets us started with the perspective of an influencer.

Iain Harris, International Recruitment Manager of the Americas at Northumbria, in the United Kingdom continues the conversation, with the mindset of an admissions professional.