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America's 250th Birthday Has a Licensing Program — And It's Bigger Than You Think
The 4th of July is the most patriotic day on the American calendar. But behind the fireworks, the flags, and the hot dogs, there's a full-scale licensing program — official logos, vetted partners, and over 200 companies signed up to carry the mark.
In this episode, David Born breaks down the America 250 licensing program: what it is, who's running it (LA-based agency Global Icons), how brands get approved, and what this tells us about one of the most underrated corners of the licensing world — anniversary and commemorative licensing.
Plus, two industry stories you need to know about: Authentic Brands Group acquiring Care Bears IP in what David calls a live case study in evergreen IP as an asset class — and Comcast splitting off NBCUniversal into a standalone company, and what that means for the future of IP ownership in our industry.
If you've ever wondered how licensing shows up in places you'd never expect, this episode is a perfect example — from bourbon at the cookout, to cigars after dinner, to a five-gallon bucket at Home Depot.
Topics covered:
- What the America 250 Semiquincentennial actually is and why it matters commercially
- How the official licensing program works — and who's behind it
- The difference between commemorative (tentpole) licensing and evergreen licensing
- Care Bears acquired by ABG: what it says about classic character IP as an investment
- Comcast splitting off NBCUniversal — and the licensing implications
The 250th anniversary of the United States isn’t just a cultural milestone — it’s a case study in large-scale licensing execution.
🎙 Born to License – Hosted by David Born
🔹 Sign up for Learn to License
🔹 Learn More about Born to License
🔹 Learn More about Born Licensing
🔹 Follow David on LinkedIn
🔹 Follow David on Instagram
🔹 Check out thedavidborn.com
🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense
👉 Have a question about licensing? Send it in for our upcoming Q&A episode!
📩 Contact: [email protected]
🎧 Subscribe & Follow for new episodes on licensing and the business of IP!
View all episodes
By David BornThe 4th of July is the most patriotic day on the American calendar. But behind the fireworks, the flags, and the hot dogs, there's a full-scale licensing program — official logos, vetted partners, and over 200 companies signed up to carry the mark.
In this episode, David Born breaks down the America 250 licensing program: what it is, who's running it (LA-based agency Global Icons), how brands get approved, and what this tells us about one of the most underrated corners of the licensing world — anniversary and commemorative licensing.
Plus, two industry stories you need to know about: Authentic Brands Group acquiring Care Bears IP in what David calls a live case study in evergreen IP as an asset class — and Comcast splitting off NBCUniversal into a standalone company, and what that means for the future of IP ownership in our industry.
If you've ever wondered how licensing shows up in places you'd never expect, this episode is a perfect example — from bourbon at the cookout, to cigars after dinner, to a five-gallon bucket at Home Depot.
Topics covered:
- What the America 250 Semiquincentennial actually is and why it matters commercially
- How the official licensing program works — and who's behind it
- The difference between commemorative (tentpole) licensing and evergreen licensing
- Care Bears acquired by ABG: what it says about classic character IP as an investment
- Comcast splitting off NBCUniversal — and the licensing implications
The 250th anniversary of the United States isn’t just a cultural milestone — it’s a case study in large-scale licensing execution.
🎙 Born to License – Hosted by David Born
🔹 Sign up for Learn to License
🔹 Learn More about Born to License
🔹 Learn More about Born Licensing
🔹 Follow David on LinkedIn
🔹 Follow David on Instagram
🔹 Check out thedavidborn.com
🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense
👉 Have a question about licensing? Send it in for our upcoming Q&A episode!
📩 Contact: [email protected]
🎧 Subscribe & Follow for new episodes on licensing and the business of IP!