How the Dallas Cowboys Are Coding the Future of Football

Football meets frontier tech in this inside look at how the Dallas Cowboys are quietly becoming one of the most AI-integrated organizations in professional sports.

In Episode 30 of The Neuvieu AI Show, we explore how “America’s Team” uses artificial intelligence across performance, operations, business, and fan experience—from biometric tracking to AI-powered holograms in AT&T Stadium. It’s a playbook that combines tradition with transformation.

We break down:

• How AI is used to predict and prevent injuries, optimize plays, and tailor training

• Cowboys’ use of augmented reality and holograms to engage fans inside and outside the stadium

• The back-office revolution: AI in ticketing, merchandising, and operational efficiency

• Strategic partnerships with tech giants to embed AI at every layer of the franchise

• The ethical questions around player data privacy, consent, and human oversight in an increasingly quantified game

This isn’t just sports tech. It’s a full-stack reinvention of what it means to run a franchise—and perhaps, what it means to be a fan.