This episode features the wonderful Amey Puro. Who is the Digital Marketing Manager at Property District Ireland. Amey focuses our chat on his expert knowledge of SEO and backlinks. He speaks about his processes using SEMrush, Google Lighthouse, Ahrefs and Moz. The importance of understanding your backlink profile and how to check your competitors. Amey also touches on the future of digital marketing with Web3 and Metaverse starting to be an important area we should all keep an eye on. Lastly he recommends decentraland courses to really give you the upperhand.