The Passion Project

Amie Seier | The Community Gym


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Amie Seier is the founder of The Community Gym in downtown Winnipeg - four classes under one roof: Cycle, Crush, Camp, and Calm. Amie joins Eric to chat about her time in the corporate world (1:44), and dealing with burnout (17:09). Amie shares what led her to start The Community (35:02), and how the brand allows them to be agile (45:30). The two discuss the difference in business models between traditional gyms and fitness studios, and Eric wonders how fitness facilities earn customer loyalty among so much competition (53:46). Plus, Amie shares a simple philosophy: how your dollar can be your vote (1:04:03).

Artwork: Derek Kitching

Music: "Waiting" by Roman Clarke

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The Passion ProjectBy Eric MacLise

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