In this episode our founder Nour Hassan speaks to brand architect Amir Fayo, the brains behind concept stores Maison 69 and Villa Baboushka as well as his latest brand One True Find. We speak about moving from Architecture and designing buildings to building brands and offering a strategic services that allow entrepreneurs to realize their wildest branding dream. Amir coined the term “Brand Architect” in New York City and brought the concept to Cairo, we discuss the idea of living in the now, building a life not just a brand, and finally what it takes to capture your true self within a brand and not just stay authentic but stay real!

Our summer season is in collaboration with Egypt's Entrepreneur Awards - to check out the inaugural event's winners visit @eeawards_. This season is also powered by INERTIA. For more information on INERTIA's developments such as JEFAIRA Egypt's Year Round Coastal Town call 19655. #inertiabuildingmomentum

Support the show