Amir Salihefendić of Doist

Today, I’m talking with , the Founder and CEO at , the fully remote company behind and . Todoist is the top-ranked productivity app that helps millions of people organize life and Twist is a communication app for teams who want a calmer, more organized, more productive workplace. Doist is a multi-million dollar a year bootstrapped and profitable company with more than 60 full-time employees and despite being able to command huge valuations, Amir has no plans to sell the company. In our chat, we go behind the scenes of launching, growing, and maintaining Twist when they already had a successful product in Todoist, but where we really dive in is how Amir has balanced profitability and growth along this more than a decade-long journey. I’m not even close to the heights Doist has reached, but this balance is still something I think a lot about.  While we all have different goals with our businesses, even with deep savings and a supportive partner, almost all of us need to have the business financially sustain us at some point and that means taking money out of the business—but every dollar we take out is one less dollar we can use to grow. There’s no right answer to this question, but hearing Amir’s philosophy had a real impact on my approach and I think you’ll get a lot out of it to.