"Design is the simplest way of getting from Point A to Point B."

Amit Mirchandani is the Creative Director of Lucid - an award winning design studio, the Co-Founder of Chinita and an all round design guru. Having won numerous design awards over the years, on episode 6 of Centre Sage  I sit down with Amit to talk about a diverse range of topics centered around design in India. We take a hard look at the current state at of  affairs in South Asia through the lens of a designer, freelancing for design in the digital age, dispel common misinformation about design being an artistic and not a scientific endeavor 👨‍🔬, talk about Amit's love for Mexcian food and his interesting journey of bringing a taqueria (Mexican dhaba) from the highways of Mexico 🇲🇽 to the streets of Bangalore 🇮🇳.

Marvin's Soy Milk story: 1:45

Difference between art & design: 04:55

Why working for smaller companies early in your career gives you better potential for personal growth: 08:10

Is the design market over saturated with designers?: 14:42

Freelancing in design & it's effects on the industry: 20:55

Could design be the solution to India's "chaos"?: 35:55

The Chinita story: 42:45 🌮

Sage Lowdown (Too Long; Didn't Listen - TL;DL): 55:07 ⏰