Brand New Blueprint by Smoketown

Amore Congelato: Thereasa Black, Founder & CEO


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How did a Chobani Incubator brand, founded by a single mother who serves in the military, start out as a promise to the founder's daughter and become a rising star in the plant-based dairy scene? Thereasa Black carries a heavier load than most of us can imagine. She could be redeployed to a combat zone at any moment. She’s raising a preschooler by herself. All while navigating the challenges of managing a gelato shop and building a CPG brand from scratch.

In this episode, Thereasa shares how she is persevering despite COVID-19 and juggling so many hats in business and life.

See below for what you'll learn in this episode.

* How to reframes failure so that you can “catch yourself and keep it moving.”

* How obsessive planning helps her keep making progress

* How to get connections with retailers through a new virtual product discovery platform called Spark Change by New Hope Network (learn more here)

...more
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Brand New Blueprint by SmoketownBy Smoketown, LLC

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