Throughout the Energy Efficiency series, Amory Lovins, has diligently presented countless statistics and case studies to support the need for, and demonstrate the benefits of, improved energy services. In this audio lecture, he now identifies a significant number of formidable barriers to energy efficiency, and prescribes a variety of ways to overcome these barriers, including sexy marketing campaigns and a direct appeal to the bottom line.

https://ssir.org/podcasts/entry/amory_lovins_-_energy_efficiency_and_implementation